In "The ultimate competitive advantage: Secrets of continually developing a more profitable business model", Donald Mitchell, Carol Coles, Thomas Golisano and Robert Knutson provide the reader with a series of case studies to support their claim that the model of continuous development of the applied business methods and processes has emerged as the winning competitive advantage.?Nothing is an easier target for competitors to get, than a company fixed on old-fashioned and outdated methods of business practice.
Further reading: Forms of competitive advantage
Source: http://avdiritis.blogspot.com/2011/05/book-review-ultimate-competitive.html
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