In the article, Green Building: A Real Estate Revolution?, by Franklyn Cater (http://www.npr.org/templates/story/story.php?storyId=129699450) we get an insight on a couple of crucial concepts such as sustainable products and practices, as well as the importance sustainability is likely to have in real estate.
Every time I travel by plane, I just see two main things: nature, and real estate. However, they still seem not to be significantly aligned. This is a fact subject to change. Real estate embraces an extremely significant part of our society?s needs, and it is probably one of the most significant human footprints on Earth. Furthermore, the infrastructures, buildings, et al, can last for centuries; hence, the way we develop this real estate is crucial for our future generations.
Green buildings are the first step towards a greater fusion between real estate and nature. In this line, the LEED certification is the most extended measure that has been market accepted and implemented so far, and provides certain requirements in order to qualify with this ?green standards?.
The point I want to make here after these and the article?s considerations, is that real estate is a business that is going to evolve every time more and more towards sustainable developments and practices, and this fact is going to be driven by the market. Some of the market drivers -among many others -that I would point out could be: the constantly evolving cost efficiency of green buildings, a potential future scarcity of resources that some regions might face, a growing global concern with the environment, and a new growing industry that is turning out to be really profitable.
Green technology, developments and practices applied to the real estate industry represent another example on how responsible business can benefit society. Currently the extension this green movement has achieved is limited, but significant. In order to illustrate it, we could provide some quick facts and figures such as the U.S currently having 1,796,504,914?ft? of LEED-certified commercial space, a number that grows on a daily basis. To gain a further insight on the importance the green buildings currently have, as well as its extension, it is recommended to visit http://www.usgbc.org/.
Profit and global betterment are extremely compatible, in fact, the future looks toward the relationship between one and the other, and we are going to have a clear example provided by the real estate industry.
Source: http://faculty.washington.edu/categ/bussolutions2012/wordpress/?p=938
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