Internet Advertising via Social Networks: Reaching Teens and Young ...

Article by Marci Crane

According to Facebook, a social networking site,?Young adults are the primary trend drivers in our society,? and ?marketing to young adults on their own terms is critical for [online business] success.?¹

If you produce services or products for teens or young adults you might have considered online social networks to be prime Internet advertising space for your company. After all, sites like MySpace and Facebook boast thousands?even millions?of users between the ages of 13 and 25 and isn?t that the veritable gold mine you?ve been waiting for?

Maybe????but probably not.

Internet Advertising the Easy Way or the Smart Way? What will it be for you?If you want to advertise with MySpace or Facebook it certainly won?t involve any amount of rocket science. With MySpace for instance you simply fill out a short online form² and a MySpace representative will give you a call and discuss your options. Facebook offers options such as Facebook flyers (/flyer), polls (minimum /poll), and additional options for companies who want to discuss other options.³

The Internet advertising flyers, banners and polls via MySpace and/or Facebook may prove somewhat valuable but they defeat the main advantage that a social networking site provides and that is word-of-mouth (valid) Internet advertising. After all, teens and

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8. What is RPM in regards to Advertising on the Internet?

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Source: http://tuningmoney.com/internet-advertising-via-social-networks-reaching-teens-and-young-adults-with-entertainment-associations/?utm_source=rss&utm_medium=rss&utm_campaign=internet-advertising-via-social-networks-reaching-teens-and-young-adults-with-entertainment-associations

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